A pivotal study carried out by researchers from the World Health Organization (WHO,Geneva,Switzerland;www.who.int) and the University of Birmingham (Edgbaston,UK;www.birmingham.ac.uk) has found that a novel intervention,called E-MOTIVE,could represent a significant advancement in decreasing fatalities from postpartum bleeding.

The findings of the landmark study involving more than 200,000 women across four countries indicated that accurately quantifying blood loss with an inexpensive,simple collection device known as a ‘drape’ and simultaneously administering WHO-endorsed treatments as opposed to sequential delivery-led to significant improvements in outcomes for the women.

Additionally,there was a significant decline in the rate of blood transfusions due to bleeding,which is particularly important in low-income nations where blood is a scarce and costly resource.